Armenian brandy has gained a special place in people's hearts, even during the Soviet era. Everyone wanted to have a bottle of Armenian brandy in their home, regardless of its name, label, or packaging. However, over time, brandy has evolved from being just a desirable drink to an excellent gift for any occasion. As a result, the demand for brandy packaging, design, and branding has increased, and consumers have become more discerning and particular.

In today's competitive market, the standard boxes and gift bags no longer suffice to entice consumers. To make a beloved beverage an intriguing gift, unique and stylish packaging is necessary. In this regard, paper tubes offer the ideal contemporary solution for a fresh, inventive take on cognac packaging.

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